WhatsApp has rolled out an update for its business users. The messaging platform has unveiled features to make customer interactions faster, more personal, and easier to manage. It includes AI-powered chat support, real-time voice and video calling, and improved marketing tools, all available directly within the WhatsApp Business app.
With the new AI assistant, businesses can now respond instantly to customer queries, recommend products, and even guide users through purchases. The AI is also capable of managing order tracking and sending follow-up messages, reducing the need for human support and helping customers get answers around the clock.
