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Nick Hirshon, Associate Professor of Communication, William Paterson University

What White Sox owner Jerry Reinsdorf can learn from the last team to lose 120 games

New York Mets manager Casey Stengel and outfielder Jim Hickman celebrate after breaking their 17-game losing streak in 1962. Bettmann/Getty Images

Bad press has engulfed Jerry Reinsdorf.

As owner of the Chicago White Sox, Reinsdorf heads a franchise with the most single-season losses in baseball history. The White Sox also set team records with a 21-game losing streak and losses in 20 straight series. In one game, a mundane pop fly went viral after two players collided, the ball rolled away, and three runs scored. In another, the team’s second baseman was injured by a ball to the face because he wasn’t paying attention to the catcher’s throw during warmups between innings.

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