Anthony Martial's stock is at an all-time low, and his future at Manchester United is now in question after he agreed to a six-month loan move to Sevilla till the end of the season.
But what happened to the once-promising career of that bright-eyed 19-year-old who broke onto the scene with a debut goal against Liverpool and left commentator Martin Tyler in awe.
Let's start with one of the biggest gripes that United fans have had with Martial throughout his career at Old Trafford, and that is 'he can't handle the competition.'
Martial scored 17 goals and provided nine assists during his debut season at United, playing as the main striker during the initial part of the season and then alongside Marcus Rashford towards the end of it, a strong return.
However, Louis van Gaal was sacked at the end of the season, and Jose Mourinho was brought in. Mourinho brought in Zlatan Ibrahimovic and fully converted Anthony Martial into a winger.
Martial's playing time was reduced from the over 4,000 minutes he played under Van Gaal to 2,513, where he scored eight goals and assisted eight more, which is still a decent return.
It was clear that Martial saw himself as a striker and hoped to return to the role once Ibrahimovic left the club. But, with the signing of Romelu Lukaku in 2017, Martial did not complain and continued to put up good numbers that season, providing 11 goals and nine assists in 2337 minutes.
And how was he congratulated for this?
Mourinho signed Alexis Sanchez to be the starting winger in his position. Some may refer to this as not being able to deal with competition. Still, when you look at it from Martial's perspective, he consistently put up good numbers when played and rewarded for it by having roadblocks to the starting XI being put in his place.
It was clear from the money and wages involved in the deals for Ibrahimovic, Lukaku and Sanchez that they would be the designated starter, which is enough to demoralise any player.
And then there's the issue of just Martial's best role and position because it seems both the players and the coaches who have managed him are confused about that.
Martial has been played as a striker who links up the play, where some of his best football came under Solskjaer. But again, United brought in Edinson Cavani (who of all the players signed to compete with Martial and provided the levelest playing field) and Cristiano Ronaldo, who no player can be considered a starter.
But then Martial was pushed wide as a winger and an inside forward. He's also been played as a second striker and a pure number nine.
This confusion over the player's position and role are again with Rashford and Mason Greenwood. It is just another example of the club failing to develop players and their strengths fully.
Greenwood would be United's next great number nine, but he has spent most of his time playing off the right-wing since breaking into the team.
But finally, some of the blame must fall on Martial as he is not entirely innocent in this situation. Last season the Frenchman was terrible and at times seemed not to care about what was happening.
'Lazy' was a word that was thrown around a lot, but I think it looked like a player who had given up. It started with the player returning late to training after the European Championships and seemed to spiral from there.
Overall, the situation of Martial is a long and twisted fail which shows the failings of both the structure of United and the player on a personal level.
His loan move to Sevilla presents a new page in his story. Hopefully, it will give him a chance to return to his best form and then either return to United and play a big part in their new project or move on to another club while securing United the best fee.
Do you think Martial will thrive at Sevilla? Follow our United On My Mind writer Casey Evans on Twitter and get involved in the discussion in the comment section below.
