Guerrilla marketing is an ad tactic as old as time, but no brand has ever nailed it quite like Red Bull – or so the legend goes. Supposedly, in its early days, the brand placed empty cans out in the wild to build the illusion that everyone was drinking it. Now decades on, it's a triumphant leader in the energy drinks sphere.
While the brand has never confirmed the urban myth, the tale is a golden lesson in subliminal marketing. While today's branding might be filled with influencer promo and viral trends, sometimes the best adverts can be ones that sneak right under our noses.
