There are few things a good influencer can’t turn into engaging content. Social media has made even the smallest aspects of our daily lives entertaining and “aesthetic”. Viral trends have developed around what we might consider boring, mundane tasks, such as restocking the refrigerator or cupboards.
In a recent paper, we explored the appeal of restock content on social media. We analysed a small sample of Instagram posts in this genre, looking at the footage, captions and comments from viewers.
