No event in Australian history has captured the country’s imagination like the 2023 FIFA Women’s World Cup. From coast to coast, Australians tuned in to witness the Matilda’s historic tournament run, reaching the semi-finals for the first time in the team’s history.
But prior to the Matilda’s historic success, there was much concern throughout Australia. Australians were sceptical about the multi-city event model and what positive impacts they could expect. It didn’t help that just days before the tournament’s opening day, Victoria’s multi-city plan to host the 2026 Commonwealth Games was cancelled.
