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Rebecca Koncienzcy

What time does Amazon Prime Day 2023 start?

Amazon Amazon Prime Day Amazon Prime Day 2023 (Event)

Many will be hoping to get their hands on some reduced tech this week as it is Amazon Prime Day.

Despite the name, the 'day' this year actually takes place over Tuesday, July 11 and Wednesday, July 12. There are lots of deals that have already started with the price of the Echo Dot being cut to £21.99 and Fire Sticks being discounted to £24.99.

But you may be wondering when the main deals begin so you can set your watches. This year, Amazon's main deals will go live from midnight tonight (Monday, July 10) and carry on into the early hours.

READ MORE: Amazon Prime Day 2023 live updates on best and latest deals

There will also be a number of other deals going live across the two day event and we will be bringing you live coverage of all the best bargains we spot. So far there have been a number of Xbox deals, PlayStation deals and price drops for Nintendo.

In order to take part in Amazon Prime Day, you will need to be an Amazon Prime member which is currently £95 a year or £8.99 a month although you can sign up for a 30 day free trial.

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