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Lifestyle

John Quinn, Lecturer in Screen & Performance, School of Business and Creative Industries, University of the West of Scotland

What the WWE-UFC merger means for the future of wrestling and MMA

WWE UFC Vince McMahon Dana White World Wrestling Entertainment WrestleMania Endeavor Entertainment Hollywood Endeavour

World Wrestling Entertainment’s (WWE) “WrestleMania” is the biggest event in the professional wrestling calendar. Marketed for 2023 as the event where “WrestleMania Goes Hollywood”, the two nights of glitz, glamour and grunting pugilists turned out to be somewhat prophetic.

On April 2, the second day of WrestleMania 39, CNBC broke the news that WWE is to be sold to Hollywood talent agency, Endeavor Group Holdings Inc.

Endeavour, which also owns the Ultimate Fighting Championship (UFC), is to merge the “two iconic, complementary, global sports and entertainment brands: UFC and WWE” to form a new “US$21-plus billion [£18.5 billion] live sports and entertainment company”.

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