Over the weekend, news emerged that online cycling retailer Wiggle Chain Reaction Cycles had finally found a buyer.
Mike Ashley’s Frasers Group, one of the UK’s most prominent retail behemoths, told Cycling Weekly it did not "seek to correct" a report in The Times that it has swept up the company, which entered administration in October last year, buying the brand and intellectual property for under £10m. The news signalled the end of a five-month saga for Wiggle, but mirrored the start of a more recent tale - that of Evans Cycles.
