Language, ever-shifting, has moved in such a way that we are now all in an "era," whether one realizes it or not. Couch potatoes are in their "lazy era," while the more bold are in their "main character era" (which is actually how fashion brand Worth Collective has characterized their collection of flouncy, pastel dresses that practically beg for a rom-com-worthy meet-cute). Acting a little curt at work? You're probably in your villain era. Taylor Swift fans? They're certainly in their "Eras" era.
It's one of those linguistic developments that was both born and flourished on TikTok, where data shows that the majority of consumers and creators are young women. Overexposure has rendered it a little grating at this point, but the use of the term "era," as opposed to "phase" or even "routine," gives both heft and ownership to something pretty complex in a relatively short format: the ways in which we perform femininity.
