
It feels like an understatement to say that TikTok is a social media platform unlike any other. Certain accounts can become staples in your online diet, whether they’re humans with unique points of view or skillsets, or Muppets crashing out while listening to the hottest music.
But in the process, inside jokes and subcultures and the platform’s digital language can change in an instant. You can log onto TikTok and suddenly be thrown into a world or vocabulary that you didn’t even know existed. This week, two simple words seem to have thrown a lot of people into that state of disarray: “Group 7.”