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The Economic Times
The Economic Times
Business

What the ET SME Summit shows about building brand influence in India's MSME economy

When a leading business publication, the national MSME ecosystem, industry bodies and thousands of business decision-makers come together across the country, the outcome goes far beyond another branded event. It becomes a platform for discussions that influence industries, partnerships that generate business opportunities and ideas that continue long after the stage is taken down.

That is the philosophy behind ET Partner With Us , and a compelling case was made for it through the ET SME Summit. As a pan-Indian initiative that travelled across nearly 20 cities, it brought together policymakers, entrepreneurs, industry associations and corporate leaders on one common forum. Backed by the Ministry of Micro, Small & Medium Enterprises, Government of India, the event enabled real-time exchange that helps translate ground-level business realities into a more informed understanding of policy. Members of Parliament, state ministers, IAS officers and industry department representatives participated alongside business leaders, creating conversations that combined policy perspectives with practical business insights.

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