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Taylor McKee, Assistant Professor, Sport Management, Brock University

What the end of Nike's sponsorship means for Hockey Canada

Nike has made it clear that its support of Hockey Canada is contingent on the organization behaving in a transparent and accountable manner. THE CANADIAN PRESS/Jeff McIntosh

Nike has officially ended its partnership with Hockey Canada in the wake of the organization’s handling of sexual assault allegations involving members of the 2018 men’s world junior team.

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