The Joules share price was stable on Monday (August 22) after dropping almost a third at the end of last week.
The Leicestershire-headquartered fashion retailer – which has had a tough 2022 – issued a profit warning on Friday after the heatwave, coupled with the cost-of-living crisis, caused a drop in sales of staples such as jackets, raincoats, knitwear and wellies.
It said: “As a result of the recent softness in trading and the current weak consumer sentiment….the board expects a significant loss in the first half, followed by an improved performance in the second half as the benefits of business simplification begin to be realised.