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TechRadar
TechRadar
Jim Bureau

What the 2026 World Cup is revealing about the future of product identification

Three warehouse workers looking at a laptop. Digital symbols are superimposed on top of the scene.

The 2026 World Cup is already under way. Billions of eyes are on the pitch. The story that matters to anyone running a supply chain, though, is playing out in warehouses, customs terminals and distribution centers spread across three countries.

For the first time, the tournament spans three host nations: the United States, Canada and Mexico. That means millions of product lines, thousands of supplier handoffs and cross-border compliance requirements across three distinct regulatory environments, all compressed into a window with zero tolerance for error.

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