The 2026 World Cup is already under way. Billions of eyes are on the pitch. The story that matters to anyone running a supply chain, though, is playing out in warehouses, customs terminals and distribution centers spread across three countries.
For the first time, the tournament spans three host nations: the United States, Canada and Mexico. That means millions of product lines, thousands of supplier handoffs and cross-border compliance requirements across three distinct regulatory environments, all compressed into a window with zero tolerance for error.