Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers' growing interest in global flavors.
Mondelez, Oreo's parent company, said Tuesday that BTS-themed Oreos will go on sale June 1 online and June 8 in stores. The cookies, which feature purple wafers in a nod to the band's signature color, will be sold in more than 80 markets around the world, making the partnership the brand's biggest to date.
The band also designed 13 embossments for the wafers, including the names of the seven members and an outline of the light stick that fans hold at BTS concerts.
