While Tesco may be the number one supermarket across the UK, consumers in the north west prefer ASDA, according to data from online bank Revolut last month.
The report shows that Waitrose is all the rage in London, while across the Pennines, shoppers love Morrisons. And people in the north-east love to shop in Iceland. Well, they don't mind the cold up there, do they?
But what's your number one choice? And why? Is value the most important thing? Or is it the quality of the produce?
