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The Conversation
The Conversation
Environment
Brett Crawford, Associate Professor of Management, Grand Valley State University

What social change movements can learn from fly fishing: The value of a care-focused message

Fly-fishing in Alaska's Tongass National Forest. Joseph/Flickr, CC BY-SA

Summer and fall are prime times for getting outdoors across the U.S. According to an annual survey produced by the outdoor industry, 55% of Americans age 6 and up participated in some kind of outdoor recreation in 2022, and that number is on the rise.

However, the activities they choose are shifting. Over the past century, participation has declined in some activities, such as hunting, and increased in others, like bird-watching.

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