There is a trick to buying a gift for a significant other: look at what she already enjoys, then elevate the experience. Is she a fan of baths?If so, a luxurious bath potion might be ideal. Does she have a very stressful job requiring lots of computer time? Perhaps a massage will help loosen those knots. Does her pre-bed ritual include reading with a candle flickering away? You get the gist.
For Valentine’s Day specifically, do feel free to lean into themed products with a hint of pink or a touch of rose — provided they’re very luxe and beautifully executed. You want the gift to say wanton luxury and to be a daily joy; something that she’ll use but, crucially, wouldn’t buy for herself on an ordinary shopping trip.
