'Bongbong" Marcos didn't just win the presidential election in the Philippines this week. He won it by a two-to-one landslide, despite the fact that he is the extremely entitled son of a former president who stole at least US$10 billion and a mother who spent the loot partly on the world's most extensive collection of designer shoes (3,000 pairs).
Moreover, Ferdinand Marcos Jr, to give him his real name, has yet to achieve his own accomplishments other than that name. Yet his name and his inherited wealth, originally have enabled him to hold various political offices almost continuously (apart from five years in exile) since he was 23.
Equally deplorable is the electoral triumph of his vice-presidential ally, Sara Duterte, daughter of the incumbent Rodrigo Duterte. The latter is leaving the presidency at the end of his six-year term, and he is still wildly popular despite the many thousands of extra-judicial killings of accused "drug fiends" that he has ordered.
Indeed, those extra-judicial killings are why Rodrigo Duterte is so popular, and his daughter basks in the reflected glory. A lot of Filipinos adore politicians and other prominent people who are loud, rude and macho. Yet, sometimes, they elect apprentice saints.
The senior Ferdinand Marcos was legitimately elected president in 1965 but declared martial law when he was nearing the end of his second term in 1972. Martial law lasted for another 14 years.
After that first President Marcos ran the country's economy into the ground, he was ousted in 1986 in the first of the "people power" non-violent revolutions. The saintly Cory Aquino, whose husband had been assassinated, was elected to the presidency, while everybody applauded the Philippines' restored democracy.
But in 1998 the Filipinos elected Joseph "Erap" Estrada, a former movie star famed for playing the villain, in another landslide. He immediately began feathering his nest, and, after three years was impeached for "plunder". But it took a second "people power" popular uprising to get him out.
The 2004 Global Transparency Report listed Mr Estrada as number ten on a list of the "World's All-Time Most Corrupt Leaders", but he was a mere piker compared to Ferdinand Marcos Sr, who held the No.2 spot.
After the fall of Mr Estrada there were two modestly competent presidents -- and then, in 2016, Rodrigo Duterte became president winning another landslide victory.
Mr Duterte delighted in insulting people -- he called both the Pope and Barack Obama "son of a whore" -- and his supporters lapped it up. And this time the Filipinos haven't even paused for an interlude of dignity and sanity before electing "Bongbong" Marcos to succeed him.
It's as if the same country were to elect Viktor Orban, Boris Johnson, Donald Trump, and Jair Bolsonaro to the presidency with only brief intervals in between, just to see what would happen.
The Philippines is a leading contender for the title of "world's most populist country", which is hard to explain because its lost twin behaves in a quite different way. Just to the west of the Philippines is Indonesia, another country of many islands whose people are ethnically and linguistically very close to the Filipinos.
Per capita income is about 30% higher in Indonesia, mainly because of oil, but the economies are basically quite similar. Both countries lived for decades under murderous dictators, and both finally overthrew them in non-violent revolutions, the Philippines in 1986, Indonesia in 1998.
However, since Indonesia became a democracy it has elected only presidents who were under accusation of purging political opponents and siphoning money, while some Filipinos hurl themselves enthusiastically at plausible fraud who gains a bit of notoriety. Why?
It could have something to do with the fact that Indonesia was converted to Islam at about the same time the Philippines became Christian (and specifically Catholic), but probably not. Each is the majority faith in a wide variety of countries, and neither manifests a single distinctive political style across the span of all those countries. So what is it, then?
Two hypotheses, both weak, come to mind. First, the Philippines has an unusually powerful elite of big, rich families with strong regional bases. This week's vote, for example, was shaped by a recent alliance between the Marcos family (northern and central Philippines) and the Duterte family (southern Philippines).
The other hypothesis? Ninety-nine percent of adult Filipinos are online, and Filipinos aged 16 to 64 spend on average nearly four hours a day connected to social networks.
