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The Independent UK
The Independent UK
Lifestyle
Prudence Wade

What’s the secret to a viral food video?

Tino Musiiwa/PA

Lydia Vernon – one of the creators behind the wildly popular TikTok account Caught Snackin’ – knows better than anyone the pain of capturing the perfect cheese pull on camera.

For those not familiar with the term, a “cheese pull” is when the ooey-gooiness of cheese is perfectly stretched out and filmed for a food video on social media. It is something commonly seen in dishes such as toasties and pizza.

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