
There are many ways to showcase a new product ahead of its launch, but they don't get much cooler than a short film created by an Oscar Award-winning cinematographer.
Sony unveiled the short at CES 2024 to showcase the capabilities of the soon-to-be-released Sony Burano, a full-frame 8K cinema camera. The Knowing is a film by cinematographer Emmanuel "Chivo" Lubezki, best known for his work on three Oscar-winning movies – Gravity, Birdman and The Revenant – and shares an important message about the conservation of endangered whales.