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Advnture
Advnture
Julia Clarke

What's stopping you? New research reveals key obstacles to people getting outdoors

Mountain rescue exercise with Helly Hansen.

Several years ago, Anton Brown was out on the trail with some friends for one of his first ever hikes, and it’s fair to say that people took notice. Brown towers well over six feet tall, he’s black and his hair hangs in long, thick dreadlocks; in other words, he doesn’t look like your average hiker. While other hikers acknowledged him and his group, it wasn’t with your typical “hello.”

“People kept asking us, ‘what’s the occasion?’” he recalls of the day, “I was thinking, we’ve come here to walk the same way you’ve come here to walk.” 

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