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Homes & Gardens

Charlotte Olby

What's replacing the 'Unexpected Red Theory'? Here's what colors designers say will be popular in 2025

Bethany Adams Kristina Khersonsky Kathy Kuo deVOL Kitchens Farrow Ball Studio Duggan TikTok

New unexpected red theory hero image.

By now, you'll have likely heard of the aptly named 'Unexpected Red Theory'. But while it is still a hot topic among interior fans, we've been thinking: what's next?

Coined on TikTok by interior designer Taylor Simon, this viral decorating hack refers to the idea of placing one pop of red in every space to instantly elevate it. A.k.a. the unexpected red theory.

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