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Birmingham Post
Birmingham Post
Business
Hannah Finch

What's gone wrong for Joules and how can it bounce back?

In July, the prestige retailer Joules announced it had brought in debt advisors at accounting firm KPMG to help it boost profitability.

The lifestyle clothing brand has been hit with rising costs and customers reluctant to spend while the cost-of-living crisis hits.

Since then, a recent deal for Next to take a stake in the business has fallen through and the firm has confirmed that it is not ruling out a CVA in a bid to turnaround the business.

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