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Benzinga
Benzinga
Business
Nabaparna Bhattacharya

What's Going On With Lucid Stock On Tuesday?

Lucid LCID Timothée Chalamet Waymo
Lucid

Lucid Group, Inc. (NASDAQ:LCID) shares edged lower on Tuesday despite unveiling a high-profile marketing shift aimed at elevating its brand appeal.

The electric vehicle maker announced that award-winning actor Timothée Chalamet will serve as its first global brand ambassador, part of a broader strategy to increase cultural relevance and drive interest in its upcoming luxury SUV, the Lucid Gravity.

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