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Flavio Macau, Associate Dean - School of Business and Law, Edith Cowan University

What's driving the potato chip shortage and when will it pass?

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Potatoes are among Australia’s favourite vegetables. However, we are facing a shortage of processed potatoes, especially of frozen chips. Coles introduced a two-item limit for shoppers seeking frozen potato products. Fish and chip businesses are under pressure and some are outraged McDonald’s is launching a new potato product in the middle of a crisis.

As with so many staples and fresh produce items in the past two years – lettuce, milk and eggs to name a few – the problem is a temporary imbalance between supply and demand.

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