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Kiplinger

Business

Joey Solitro

What's Behind Starbucks Stock's New Sell Rating?

Starbucks Brian Niccol Edward Lewis Stifel

Starbucks cup with coffee beans.

It's been a hot-and-cold year on the price charts for Starbucks (SBUX) stock. Shares trended lower until mid-August when news that former head of Chipotle Mexican Grill (CMG) Brian Niccol would become the coffee chain's new CEO sparked a big swing higher. The stock is up more than 32% since then and back in positive territory for the year to date.

However, not everyone is convinced the recent rally will continue, with one analyst arguing that despite Niccol's successful track record, Starbucks stock is a Sell.

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