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MarketBeat
MarketBeat
Gabriel Osorio-Mazilli

What's Behind Opendoor Technologies' Rally? Is Meme Mania Back?

The term "meme mania" emerged when companies with no apparent reason to rally began to reach stratospheric valuations, making millionaires overnight with no connection to their fundamentals. Four years later, this meme stock sentiment is starting to resurface. However, there is one main difference in the stocks that were targeted by retail traders to run up in late July 2025.

A summer boom has come to hit shares of Opendoor Technologies Inc. (NASDAQ: OPEN), as the stock has rallied by as much as 350% over the past month alone. The reason for the rally is simply an influential move happening across small-cap stocks, with shares of Kohl’s Corp. (NYSE: KSS) also joining this hype cycle in a one-week rally of 41% of its own.

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