The branding of cannabis is important for, at least, three reasons: first, cannabis branding supports the acceptance of cannabis culture that helps reverse the social stigma that weighs on users and growers. At the same time, branding can support the advancement of social equity brands that advocate social and civil rights agendas for minorities.
Cannabis branding can also act as a proxy for the millions of people with unattended health needs who are interested in finding alternatives to traditional medicines. These could be the folks who have no idea about 420 or what a dab rig is but who have expendable incomes and are ready to embrace the cannabis industry in search of physical and mental wellness.
