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The Conversation
The Conversation
Daniel Angus, Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology

What political ads are Australians seeing online? Astroturfing, fake grassroots groups, and outright falsehoods

Australia Facebook TikTok Australians for Prosperity Instagram Meta the Australian Research Council

In the lead-up to the 2025 Australian federal election, political advertising is seemingly everywhere.

We’ve been mapping the often invisible world of digital political advertising across Facebook, Instagram and TikTok.

We’ve done this thanks to a panel of ordinary Australians who agreed to download an ad tracking app developed through the Australian Internet Observatory.

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