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Creative Bloq
Creative Bloq
Technology
Ian Evenden

What on holy Terra happened to the Games Workshop logo?

A Warhammer 40,000 ork, looking angry.

If you’re a nerd of a certain age, the red and yellow Games Workshop logo will be immediately familiar. It once emblazoned the little shops in city centres across the country where you could buy little plastic (or resin, or pewter) men (or elves, or dwarfs) and battle them against one another using an arcane set of rules.

These shops, once simply called Games Workshop, now refer to themselves as Warhammer in an attempt to associate the brand more closely with the games being played rather than the corporate entity behind them, which has gone on to become one of Britain’s great success stories. The Nottingham-based firm shared £18 million with staff in 2024 following pre-tax profits in the hundreds of millions.

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