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Philip Newall, Lecturer in the School of Psychological Science, University of Bristol

What messages are the most effective to deter gambling?

Australia
ZR10/Shutterstock

Gambling advertising is everywhere. Even people who have never placed a bet are familiar with slogans like “Gamble responsibly,” “When the fun stops” and “Take time to think”.

But these industry-developed messages could soon change, with the government and the gambling regulator working to create independent warnings for gambling, much like those found on tobacco and alcohol packaging.

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