Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Triveni Kothapalli

What Makes Pinterest's New Ad Tools So Special?

Pinterest,Mobile,App,On,The,Screen,Smartphone,Iphone,Closeup.,Pinterest

Pinterest, Inc. (NYSE: PINS) introduced a range of new advertising formats and features designed to enhance platform monetisation. Key launches include Top of Search ads, Local Inventory Ads, Wide Shopping Ads, Promotions, and Where-to-Buy links.

Bank of America Securities analyst Justin Post reiterated a Buy rating on Pinterest with a $44 price forecast, citing faster U.S. user growth and new ad tools to boost monetisation.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.