
Exchange-traded funds have exploded in popularity, with the industry now reaching the milestone of $10 trillion in assets.
Aniket Ullal, head of ETF research and analytics at CFRA Research, recently examined the ETFs launched over the 10-year period ending June 30, 2024, to identify trends among the successes. Ullal did not look at the funds’ returns, so “success” here is defined in terms of gathering enough assets to survive and, for many, thrive — which is, after all, ultimately what determines the selection available to investors.