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Fortune

Allie Garfinkle

What makes an AI avatar seem human, according to Synthesia’s CEO

Synthesia Victor Riparbelli Fortune

Synthesia co-founder Victor Riparbelli (Credit: Joe Maher—Fortune)

I’m strangely critical of my avatar.

Do I blink too much? Why is my hair perpetually askance? And is it just me, or is my head kind of small? My avatar’s AI-generated, but I’m asking the same questions I ask looking in any mirror, whether it’s the one in my hallway or the digital mirror that’s an iPhone camera.

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