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Simon Coghlan, Senior Lecturer in Digital Ethics, Centre for AI and Digital Ethics, School of Computing and Information Systems, The University of Melbourne

What makes a good search engine? These 4 models can help you use search in the age of AI

beast01/Shutterstock

Every day, users ask search engines millions of questions. The information we receive can shape our opinions and behaviour.

We are often not aware of their influence, but internet search tools sort and rank web content when responding to our queries. This can certainly help us learn more things. But search tools can also return low-quality information and even misinformation.

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