A new study shines a spotlight on the evolution of fatherhood, with 93% of parents saying that the role of ‘dad’ has changed beyond all recognition.The findings reveal a generational shift in the way fathers now parent.
Unveiling a dynamic shift from the roles and responsibilities previously associated with parents, as the vast majority of dads have the flexibility to muck in much more at home and enjoy being present for their kids. Half of dads surveyed recognise the pressure once placed on their own dads to be the main earner.
Two thirds of dads in the 21st century see their most important job is to be a good parent that their children will admire, whilst a mere 7% still perceived it to be the sole earner. The study of 2,000 British parents was conducted to celebrate Father’s Day by kids TV show Bluey which has been praised around the world for its funny and relatable depiction of modern parenting.
