What is Zuffa Boxing? A catchphrase of UFC president Dana White is, “If you don’t know, now you know,” and by the end of this article, you will know. Never mind the grating grammatical lapse in White’s slogan (“If you didn’t know, now you know,” is slightly less catchy but much more sensical), who are we to question the face of the UFC – and of Zuffa Boxing, the American’s new venture as he crosses the great combat-sports divide?
“Face of” is actually a very particular choice of words, as opposed to “mind behind”.
