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Fortune
Fortune
Nicholas Gordon

What is Xiaohongshu, the Chinese app also known as RedNote that’s topping the charts ahead of a possible TikTok ban?

(Credit: Qilai Shen—Bloomberg via Getty Images)

U.S. users worried about TikTok’s future are flocking to an entirely different Chinese social media app: Xiaohongshu, also known by its overseas name, “RedNote.”

The app, founded by Charlwin Mao and Miranda Qu in 2013, surged to the top of Apple’s U.S. app store on Monday. New joiners tagged themselves as #TikTokRefugees, posting guides and videos to their followers on how to set up their own accounts.

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