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Fortune
Fortune
Preston Fore

What is UX design? Here’s everything you need to know

David Phelps Adobe Fortune
Two designers map out user experience on a white board (Credit: Getty Images.)

Our feelings about products and services change every day—and oftentimes subconsciously.

From a design standpoint, the decisions we make about what aisle we go wander down in the grocery story, which TikTok videos we spend a few extra seconds watching, or which food we order from a menu all center around one person: the user.

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