
Since April’s announcement that the UFC and WWE would be merging, questions have abounded. The biggest, undoubtedly, has been: What does it mean? It was a question that arose again on Tuesday (12 September), when the resultant company, TKO, began trading on the New York Stock Exchange.
On one side, you have the preeminent promotion in mixed martial arts: the Ultimate Fighting Championship; on the other, the biggest professional wrestling brand around the globe: World Wrestling Entertainment. Except, there are no longer sides. With the UFC’s parent company Endeavor purchasing WWE, a merger has created a “$21billlion+ live sports and entertainment powerhouse”.