Barbie audiences decked themselves in pink. Minecraft fans threw popcorn at the screen during the “chicken jockey” scene. Now, James L. Brooks’s new comedy-drama Ella McCay gives theatergoers the unique opportunity to... touch their shoe in front of its poster?
As the Ella McCay Challenge sweeps the nation — or maybe just niche corners of social media — you might find yourself with questions about the origin of the mysterious trend, or even experiencing a curious and undeniable urge to attempt the bewildering pose yourself. Here’s everything we know about the viral challenge.