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Evening Standard

World

Jessica Knibbs

What is the new TikTok mascara trend? New ‘algospeak’ lands Julia Fox in hot water

Julia Fox TikTok

Julia Fox has been caught up in the latest TikTok trend.
(Picture: Getty Images)

The latest TikTok trend bearing the word mascara has had many scratching their head.

There are millions of views under the hashtag mascara, but if you think that users are captivated by tutorials and reviews, you would be wrong.

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