The new PRIME drink has been flying off shelves and can be impossible to get hold of in some areas, but what is it and why is it so popular?
Some teenagers have been waking up at 5am to get to Asda when shelves are restocked to be in with a chance of getting their hands on the energy drink. Many wait in long queues for their local supermarket to open so they can grab a bottle.
Shoppers have reported "madness in the aisles" as youths scramble to get hold of the £2 sports drinks as soon as new stocks arrive. Some locations have even had to implement a limit on the number of bottles one person can buy.
READ MORE: Mum goes to Asda every day at 6am in search of Prime energy drink
Here's everything you need to know about the drink:
What is PRIME drink?
PRIME Hydration is an energy drink exclusively sold in Asda. The drink is made up of 10 per cent coconut water and 825 milligrams of electrolytes.
Who made Prime drink?
YouTube stars KSI and Logan Paul, who between them have more than 50 million subscribers, developed the drink together. The pair rose to prominence as boxing rivals before joining together in this business venture.
Why is PRIME drink so popular?
Part of the drink's popularity is down to KSI and Logan Paul's huge, young fanbases. The pair already had massive social media followings before launching the drink, guaranteeing a huge amount of interest in the drink.
Where can you buy PRIME drink?
The drink is only available in Asda or on the official website, however reports suggest some of those lucky enough to get their hands on the bottle might resell on site like ebay, but for an inflated price. The only other official stockist is Arsenal's Emirates Stadium, as it's the club's drinks partner.
What Prime drink flavours are available?
Prime Hydration comes in seven different flavours - Meta Moon, Ice Pop, Orange, Blue Raspberry, Tropical Punch, Lemon Lime and Grape.
How much does a PRIME drink cost?
PRIME drink was first sold in Asda for £1.50, but the price has now increased to £2 due to the high demand for the drink.
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