The new PRIME drink has been flying off shelves and can be impossible to get hold of in some areas, but what is it and why is it so popular?
Some teenagers have been waking up at 5am to get to Asda when shelves are restocked to be in with a chance of getting their hands on the energy drink. Many wait in long queues for their local supermarket to open so they can grab a bottle.
Shoppers have reported "madness in the aisles" as youths scramble to get hold of the £2 sports drinks as soon as new stocks arrive. Some locations have even had to implement a limit on the number of bottles one person can buy.
