"Matrix” is a word with many different meanings, but they all share the idea of connecting different things into one. In our industry, we often use it to describe the switching equipment that connects signals to various destinations, like an SDI (Serial Digital Interface) “matrix.”
I decided to name this column “The Media Matrix” because I will discuss how many new technologies are linked to media. Using technologies as varied as cloud computing, analytics and AI (Artificial Intelligence), media technologists are constantly changing our companies, the way that creators make content, and how audiences enjoy it.
