The fight for diversity and inclusion has taken a bold turn in the United States — and it's being led by a grassroots boycott now known as the Latino Freeze Movement. In response to US President Donald Trump's pledge to eliminate diversity, equity and inclusion (DEI) programmes, Hispanic-American communities have launched a national economic protest, turning away from major brands and choosing instead to support Latino-owned businesses.
From pouring out Coca-Cola in the streets to swearing off Tesla vehicles, participants are making a statement — and demanding corporate accountability.
