Challenges come and go in the blink of an eye on social media. It feels like yesterday that I was taking on the 75 soft challenge to find out if a fitness trend from TikTok might actually impact my life for the better. Since then, we’ve seen plenty of bizarre challenges go viral and then fade into obscurity.
Usually, these challenges fail to stick because they are simply unsustainable. Their virality is due in part to their extreme content and where the major tenets of health – sleep, movement and nutrition – are concerned, extremism is rarely enjoyable or good for the body. A more well-rounded approach applied over time with moderate, progressive overload is more likely to yield better results, which is why I raised an eyebrow when “the great lock in” started peppering my social media feeds.
