
KEY POINTS
- John Schwarz started the movement last month, calling on consumers to resist corporate greed
- The movement kicks off midnight Thursday through midnight Friday, called 'one day of economic resistance'
- Stephen King and former Labor Secretary Robert Reich have urged their followers on social media to join
An increasing number of U.S. consumers are encouraging others to join an "economic blackout" on Friday, Feb. 28, and some celebrities and influential people have already joined in the momentum.