White paint is the world’s favourite paint colour – it’s a blank canvas that makes a space look more spacious and airy. But as a result, there are hundreds (if not thousands) of white paint shades to choose from. So what is the best white paint?
Different people might give you different answers, whether you speak to decorators or interior designers. But most of them will agree on the best white paint ideas based on the type of room in question – is the space small or large? Is it north or south-facing? All of this and more is crucial to determining what the best white paint for the job might be.
Cathryn Saunders, creative director at Earthborn says, 'It’s a common misconception that white is boring but this is far from the case.'
Whatever room or surface you’re working with, we’re sure that our definitive guide to white paints will leave you confident in knowing the best white paint for you.
The best white paint
‘White paint can amplify natural light, making small or dimly lit rooms feel more open and airy,’ reiterates Chelsea Clark, head of marketing at Lust Home. ‘White serves as an ideal grounding colour, providing a neutral backdrop that allows other design elements to stand out. Using white paint as a base or accent colour also helps to pull together different elements within a room, creating a well-rounded and aesthetically pleasing space.’
So whether it’s white living room ideas or a bedroom makeover that you’re looking to realise, the right shade of white paint is out there for any type of room. Sometimes, white paint gets a bad rep for appearing too cold, clinical or sterile. But in truth, all of that is down to choosing the right undertone depending on the light in the space you’re painting, its style and its dimensions.
Marianne Shillingford, creative director at Dulux, comments, 'It’s easy to understand why it can be so difficult to choose just the right white for your walls when there is so much choice. Amongst the most popular Dulux whites is a shade that lives up to its name – Timeless. It's a delicately warm, classic white that simply works in every room in the house and with every other colour in the spectrum.'
And while there are some shades of white that work with pretty much any space like the Dulux Timeless, there the some tones that can really elevate certain spaces. This is how to know what shade to go for in any situation.
1. Best for small rooms
If you’re looking for some small living room colour ideas - or any other compact space for that matter - then white can certainly be a wonderful option as it can visually expand the space.
‘For a small living room, light and neutral colours like whites and creams are best as they reflect more light and create an airy, spacious feel,’ confirms Sam Sutherland, Flitch interior stylist.
But rather than opting for a bright, brilliant white, experts recommend an alternative small living room paint idea – going for a more off-white shade to soften the space which most likely lacks in natural light (as small spaces traditionally do).
‘I would recommend using an off-white such as our Whey White as its warm hue will give you an inviting sense of peace and calm,’ says Caroline Thornborough, design director of Thorndown.
Our top pick:
An off-white shade is much warmer than bright white and also less clinical. And you can never go wrong with Farrow & Ball's wonderful shades, this creamy, warm off-white included.
2. Best for north-facing rooms
North-facing rooms tend to get a lot less sun throughout the day, so are naturally darker and prone to shadows. This means they can reflect back a greater amount of blue and grey tones, so using a pure white or cool-toned white paint can result in the shade looking a lot darker when it's on the walls – and potentially a bit dismal, especially when looking at white kitchen ideas.
'North-facing rooms are the areas in the house that see the least amount of sunlight, so the colours we choose to put on our walls can have a huge impact in how a space looks and feels. As the colour that reflects the most light, white can help all rooms to look much more spacious and those with warmer undertones are perfect for north facing rooms because they offer a visual sunlit warmth the room naturally lacks. Dulux Heritage Roman White and Mallow White each have hints of gold and pink that bring a cosy summer glow to even the chilliest of rooms,' Marianne at Dulux says.
For this reason warm white paints with undertones of yellow or red are generally recommended for north-facing rooms, where they'll look a lot less 'creamy' than they would painted in a room with a south-facing aspect.
Tash Bradley, Lick’s director of interior design and colour psychologist, adds, 'Northern light is the coolest of the lot. It casts a blue hue, so try to avoid cool whites. Instead, look to whites which have warm undertones like Lick White 03.'
Our top pick:
Lick's best-selling white shade, White 03, is loved for its warm, comforting undertones. 'White 03 is a soft, uplifting neutral designed to soak up rays of sun before reflecting them back into the room so you and your space feel lighter and brighter. Its warm undertones make it particularly comforting in a bedroom,' Tash says.
3. Best for south-facing rooms
A south-facing room gets a lot of natural daylight and can often be bathed in golden sunshine for a lot of the day. This means any underlying warm tones in a white paint - like yellow, red or brown - will be amplified, making a seemingly innocuous pale ivory white suddenly look decidedly yellow once on the walls.
Consequently, if you want to achieve the appearance of true white in a south-facing room, it's best to stay on the side of cooler tones which will balance out the warmth of the natural light.
Tash at Lick says, 'South-facing rooms get a lovely golden glow, meaning they can pretty much take all whites. You can of course embrace the light by going for a warmer white, but I’d recommend opting for a white with a cooler grey undertone to balance out the brightness of the sunlight a little and add some depth to your room.'
Marianne at Dulux continues, 'As the areas of the home that boast the most amount of sunlight, these rooms can benefit from being balanced with a cool white that contains hints of either grey, blue, green or violet. Dulux Heritage Lead White and Swedish White are classic cooling whites with a delicately muted quality which allows sunlight to take centre stage.'
Our top pick:
The grey undertones of Dulux's Swedish White paint don't only make it perfect for south-facing rooms, it's also one of the most sophisticated and elevated whites on the market, perfect for pairing with blue and violet shades.
4. Best for painting the entire room
As interior designers know, a white room painted entirely in one solid shade can look flat and featureless. Instead try combining subtle variations on walls, woodwork, cornicing and ceilings to enhance the proportions of a room. Use the brightest white on the ceiling to give an impression of height and slightly darker shades to pick out interesting details. Look for coordinating tones when painting floorboards white.
'Always consider the light aspect of the room you plan to paint, and all the other elements incorporated into your room such as fabrics, furniture and artwork,' advises Patrick O’Donnell, international brand ambassador at Farrow & Ball. 'An easy way to do this is by creating a mood board to see all the components in one place this will give you greater context for the result.'
‘Identify which colours you are drawn to, then simply work your way up your chosen palette to find an off-white tone with a hint of your chosen shade,’ advises Jenny Luck, colour consultant at Little Greene. ‘This will give contrast to the wall colour whilst having a soft transition from the walls onto wood woodwork and ceilings. Much softer and easier on the eye.’
Aaron Markwell, colour curator at Coat Paints, adds, 'For walls and ceilings, you’ll want to choose a white water-based emulsion paint, probably in a flat matt finish, this is the best white paint for interior walls. White paints are available in large tubs, but avoid this low-quality stuff if you can. It’s usually a very cold, bright white, which is usually used for public spaces or in trade. This won't feel particularly welcoming when put in your home though. Instead, choose a high-quality white paint for walls to get the coverage and colour nuances that you want.'
5. Best for skirting boards and ceilings
Even though there are many different ceiling and skirting board colour ideas that you could go for, whether you opt for the impactful colour drenching or a warmer, neutral shade like taupe, white remains the traditional go-to for these architectural features.
So if you, too, want to stick with tradition and paint your skirting boards and/or ceiling white, contrasting the chosen colour of your walls, paint experts recommend opting for a white shade with an undertone that complements your walls’ colour.
‘One of the biggest mistakes I see is people choosing a brilliant white for their skirting boards and ceilings, but not looking at the undertones. Undertones are so important when considering a colour for your space, even if it’s a white. When looking at a white, choose a white with undertones that are the same warmth as the colours of your walls or match the tones in your furniture,’ Tash at Lick says.
‘This will create tonal harmony and reduce the stark contrast between the walls and the white. For example, if you have lovely deep red walls and you want to paint your ceiling and skirting boards white, I’d choose a white with red or pink undertones, like White 06,’ she adds.
Marianne at Dulux agrees, ‘Dulux has over 150 shades of white and off-whites alone, each offering a different look, feel and visual temperature. When looking for a white for the ceilings, doors, skirting boards and window frames and you have already chosen a colour for the walls, choose a white that has a similarly coloured hint in it.’
FAQs
How do I choose the right white paint?
'When choosing a white, always try and get a feel for its undertones, particularly when using with another colour' says Dominic Myland, CEO of Mylands. 'A clean white consists of white pigment only, so it is wonderfully uncomplicated to use. When used overall in the space, it will give a very peaceful feel – a visual palette cleanser – or it can complement any colour on the spectrum.'
'Even a hint of colour in a white paint can change its feel significantly – and that’s usually down to personal taste. Some people are drawn to warmer colours, others to cooler colours; choosing an off-white can help a room feel more welcoming and characterful in a very subtle way,' Dominic explains. 'If you’ve got other paint colours within the same room, it’s always worth considering how they interact together. One tip is that for south facing rooms with lots of light, you can get away with pretty much any colour, but for north facing rooms with less light you should consider opting for warmer undertones to balance the cool light and make the room feel inviting.'
Flora Hogg, colour consultant at Craig & Rose, adds, 'When swatching whites, use a pure white as a point of reference to see the true undertone of other white. However, be mindful they can seem dramatic as first due to the contrast but trust the process. Once applied, you will still recognise it as white, but you’ll also notice how it transforms and adapts with the light throughout the day.'
Ruth at Little Greene also advises, 'Once you’ve selected the shades of white you’d like to consider, order sample pots and paint out large swatches onto A4 pieces of paper. By placing them on different walls throughout the day you will see the impact of the varying natural light on the colour.'
What colour white is best for ceilings?
'When choosing the best white for your ceiling consider which option will coordinate best with your home's interiors, wall colours and furnishings,' explains Dominic Myland. 'Again pay attention to the undertones. Mylands Pure White No. 1 is a great option available in our Marble Matt Emulsions. This is suitable for all interior walls and ceilings, including high traffic areas as they can be re-touched, wiped, washed or even scrubbed with no effect on colour or sheen.'
'For a modern look, you can also move away from the traditional white ceiling altogether and paint the ceiling a statement colour – this could be the same as the walls for a really cohesive feel, or a different tone.'
Aaron at Coat Paints adds, 'Water-based emulsion will work just fine on the ceiling and it’s the default choice - but how about this? Choose a white soft sheen emulsion paint for the ceiling which has a subtle shine to it and can be really effective at bouncing light around the room. It’s not for everyone, but it can look super effective especially in low lit spaces or at night with lamps.'
Hopefully, this should take the guesswork out of choosing the best white paint for you.
